Today, the Organizing Committee of the 2020 Tokyo Olympic Games and Paralympic Games released the sports icon of the 2020 Tokyo Olympic Games. According to the Tokyo 2020 brand commitment of "harmonious innovation", the Tokyo 2020 sports icon conveys the characteristics of each sport skillfully, and highlights the vitality of athletes in art.
The Olympic sports icon was used a little at the London Olympics in 1948, and an icon system was officially launched at the 1964 Tokyo Olympic Games. In 1964, art directors Masasa Katzoumie and designer Yoshiro Yamashita jointly designed the icons of the Olympic Games.
The above is the icon system of the 1964 Tokyo Olympic Games. With sports icons, even if language is not available, information can be disseminating. This visual mode greatly facilitates athletes and spectators from all over the world. Since then, there are different versions of sports icons in every Olympic Games.
Tokyo's 2020 sports icon, while paying homage to its predecessors, also made innovations on the basis of 1964. On the premise of maintaining information dissemination, plus the movements of athletes with dynamic movements, it showed the vitality of athletes in the most attractive way.
The Tokyo Olympic Games plan to hold 33 sports events. Some sports events also have more than one icon, so there are 50 different icons. These icons appear in two different styles, free and blue.
The free icon will be used for posters, tickets and licensed products. The blue round icon will be used for maps, venue identification, competition guides and websites.
The icons mainly use the blue color of Tokyo Olympic Games LOGO, and five other Japanese traditional colors as auxiliary colors: Kurenai, Ai, Sakura, Fuji and Matsuba.
The design of the Tokyo Olympic sports icon comes from a team led by Masaaki Hiromura, a famous Japanese designer.
Hiromura Jungshiaki said: "it is really an honor to participate in the Tokyo 2020 sports icon design. I try to show the dynamic beauty of athletes through these pictographic icons, and at the same time, I salute the design legacy left behind by the 1964 Olympic Games. These icons have been completed in the past two years, which has incorporated many people's wisdom. I hope these pictorial icons can inspire everyone's interest and help stimulate every sport in Tokyo Olympic Games, and they will decorate the whole Tokyo 2020 Olympic Games. "
Hiromura Jungshiaki is good at logo and graphic design. He has designed the logo for Saitama City Railway Museum. In China, we know more about the brand image of Marui Kitachi's live food Museum. This set of graphics is both a text and an ornamental pattern, with pictographs into the font, and pictures and texts. Although the technique is not fresh, the combination of graphics is very ingenious.
This is another of his works, the 9h capsule hotel identification system.
Hiromura Jungshiaki was born in 1954 and graduated from Musashino Art University in 1977. He worked in Tanaka's design studio for 10 years. In 1998, he founded his own design studio, Hiromura Design.
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