. The company launched PG3 boots, Ultra boost shoes suspected plagiarism Adidasi ad - 138042.xyz - the design

Nike launched PG3 boots, suspected plagiarism Adidas Ultra boost shoes advertising

Http://www.138042.xyz/article/id-15038

Last month we introduced the Adidas Ultra boost shoes, magic hair very strange feeling, today saw a series of print ads, think

Designer Antoni Tudisco has a new series.

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To see the tide of running shoes "magic advertising!

Adidas Ultra boost shoes by Boost technology and the development of Primeknit corrosion epicenter bottom, thereby greatly enhancing the knit uppers, running stretch. Look at the adidas rival Nike launched PG3 boots .

The PG series is Nike's Nike basketball star Paul George customized brand products.

The design of PG3 PG2.5 on the basis of further lightweight, using lightweight foam and Zoom cushion, enable PG3 Paul George proposed the "faster" requirements.

This group of Nike PG3 animation and design director and artist Shane Griffin from New York and Jay Giraldo cooperation Nike designer. The project theme is "Get Cozy", composed of several dynamic and static elements, including GIF, video, animation, font posters and fur simulation LOGO.

Shane Griffin was born in Ireland, his works cover a wide range, from the animation and live performances, from sculpture to computer graphics (CGI). Shane is a freelance artist, he often with some of the world famous brands and agents to cooperate, he is apple and Google, Microsoft, Ford and Adidas have produced a short film.

This is the theme of the font " COZY hair". Shane Griffin ADC Young Gun nomination in 2012, 2015 by "Print" magazine named "15 under 30 new visual artists".

This is the main visual posters, Paul George is very COZY in PG3 package. The following is published in various media scene.

The following is the process of making a draft:

We compare the Adidas Ultra boost and Nike PG3:

Two products, one is the main runners tide brand, is a sports brand flagship basketball fans. But they are the demands of buffer technology.

In advertising, both chose the hair!!!

 

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